French Contest of Elegance

Let's delve into the rich and fascinating history of the French Concours d'Élégance, a prestigious tradition that dates back to the 17th century. Before engines rumbled on the roads, horses reigned supreme. French coachbuilders were already competing in ingenuity to create sumptuous carriages that dazzled the crowds.

At the turn of the 19th century, a new star was born: the light and elegant car called the GIGUE. Driven without a coachman, it quickly won over the Parisian aristocracy, who loved parading in the capital's parks, competing in elegance with ever more sumptuous carriages.

The years passed, and with them came motorized cars. Concours d'Elegance have evolved to include these marvels of engineering, with entrants vying to showcase the most elegant and refined cars. These competitions have become a symbol of luxury, elegance and French know-how.

In the 1920s and 1930s, the Concours d'Elegance was the event not to be missed for lovers of fashion, automobiles and society. The biggest fashion houses have joined forces with these events, dressing participants in their most elegant outfits.

Then came World War II, bringing an end to this golden era. But after the storm, the French automobile industry resurfaced with strength, thanks to manufacturers such as Delahaye and personalities like Ms. Anna-Cécile Rose-Itier, a talented driver.

Today, the French Concours d'Élégance is experiencing a revival, driven by passionate enthusiasts, municipalities proud of their history and partners keen to preserve this unique heritage. They celebrate French elegance, style and know-how, capturing the imagination of enthusiasts around the world.

And for those who want to relive this golden era of automobiles and fashion, the Carré Hermès “Concours d’Élégance à la Française” by Kermit Oliver offers a window into this glamorous and sophisticated world. With its detailed patterns and homage to timeless elegance, this scarf is much more than a fashion accessory - it is a true work of art that captures the very essence of the French Concours d'Elégance.